Clevelanders Like Personalized Newsletter From WEWS
July 5th, 2023 by Paul GreeleyWhat Happened Now, a daily email newsletter from WEWS Cleveland, “is a daily reminder to thousands of people in northeast Ohio that WEWS does journalism at its highest level,” says Joe Donatelli, the station’s digital director.
Peter Noll Named General Manager Of West Tennessee Public Television
January 3rd, 2023 by Paul GreeleyPeter Noll has an extensive background in TV production, marketing, and management. Most recently he was the general manager at WNBJ, the NBC and CW affiliates in Jackson, Tenn.
Scripps Gives Away 500,000 Books … And Counting
May 12th, 2021 by Paul GreeleySince its launch in 2016, the Scripps Howard Foundation’s “If You Give a Child a Book …” childhood literacy campaign has generated in excess of 90 million reading minutes through its donation of more than 500,000 new books to economically at-risk children who live in communities served by Scripps businesses.
Marketing Local TV News Choppers, Part 1
January 16th, 2019 by Paul GreeleyTV stations have been using helicopters to broadcast images from the air since 1958. And since then, stations have been marketing and advertising their choppers as part of their news brand. And as the aircraft have gotten more high tech, so have the promos.