If I were marooned on a tropical deserted island, and had good WiFi, I could keep track of what’s happening in cities and towns all across America all the time on Facebook thanks to local TV.
WFIE Evansville, Ind.’s marketing department created an hour-long special on sexual violence to air in primetime, normally the role of news. But Brandon Ridge was on a mission. “We could literally be saving someone’s life if we motivate them to get out of a relationship. News does that all the time, but marketing typically doesn’t get to jump into that arena. So for us, we handled it with great respect and dignity.”