QR Codes A Game Changer For TV Stations And Advertisers
February 7th, 2022 by Paul GreeleyTV stations are using Flowcodes to provide a direct link from their local clients’ television advertisements to actual sales. “All of our advertisers have seen phenomenal increases,” says Logan Marshall, the digital sales director for KTVX, Nexstar’s ABC affiliate in Salt Lake City.
Market Share’s Most Viewed Columns In 2021
January 3rd, 2022 by Paul GreeleyWhich Market Share columns were the most viewed in 2021? Articles about morning news promotion, local TV news investigations and a rare weather disaster are on the list.
Local TV Discovers The Benefits Of QR Codes
August 9th, 2021 by Paul GreeleyQR codes became mainstream during the pandemic when restaurants began using the bar codes to allow diners touchless to menus. Now TV stations are finding that QR codes can be used to drive website traffic and app downloads. Their functionality “crosses sales and news,” says Mitchell West, regional director at Nexstar.
WGN Chicago Launches Digital-Only Newscasts
June 4th, 2021 by Paul GreeleyWGN, Nexstar’s independent station in Chicago, recently launched, WGN News Now, digital-only newscasts providing news and weather updates each weekday at 1 p.m., 2 p.m. (en Español) and 3 p.m.
Local TV Keeps Giving To Help Those In Need
December 18th, 2020 by Paul GreeleyTV stations owned by Weigel, Nexstar, Sinclair, Gray, Tegna, Hearst, and Sunbeam in markets all over the country are responding to help those in need in their communities with food, toys, clothing, rent assistance and even restaurants hit by the pandemic.
WGN Welcomes Home One Of Chicago’s Very Own
October 2nd, 2020 by Paul GreeleyWGN has a new anchor for its evening and late night newscasts. But he’s no stranger to Chicago, as the new image campaign to welcome him to WGN makes clear.
WGN Celebrates Chicago’s Hispanic American Community
September 25th, 2020 by Paul GreeleyWGN, Nexstar’s Chicago independent, is celebrating Hispanic Heritage Month by featuring special stories of interest to Chicago’s Hispanic American community on WGN News at Nine.
Cars Loaded With Food Descend On WGN’s Studios
November 21st, 2019 by Paul GreeleyWGN Morning News is having its sixth annual drive-thru food drive, with all donated food going to the Greater Chicago Food Depository, tomorrow morning from 5 to 10 and is inviting viewers to stop by.
WGN’s 18th ‘Back-To-School Kids Fair’ Tomorrow
August 8th, 2019 by Paul GreeleyThe free fair will feature food, fun, health screenings, safety tips and everything parents need to get kids ready for school. There will be plenty of entertainment including live music, face painting, a petting zoo, mascots, inflatable bouncers, and a dunk tank.
TV Promos That Cost Zero, 40 Of Them
June 26th, 2019 by Paul GreeleyAt the Promax Station Summit last week in Las Vegas, attendees filled the room for the session Zero Budget Magic, to see how imagination, and little more, is the only currency allowed in spots submitted from stations across the country. Here are all 40 of them.