You have to hand it to Patrick Hammer, the chief meteorologist for WGRZ, Tegna’s NBC affiliate in Buffalo. When asked to wear shorts, a light-weight, short sleeved Hawaiian surfing shirt and loafers outside during a snow blizzard for a promo, he was all for it.
Now, more than ever before, people are turning to local TV news for information they can trust about the changing conditions in their town, their city, county and state due to the coronavirus. And local TV marketers are responding with messages of hope and optimism, togetherness and kindness. Not the usual themes of local TV news promotion, but maybe the ones we need to hear right now.
At the Promax Station Summit last week in Las Vegas, attendees filled the room for the session Zero Budget Magic, to see how imagination, and little more, is the only currency allowed in spots submitted from stations across the country. Here are all 40 of them.