Tegna Named One Of The Most Community-Minded Companies In U.S.May 25th, 2023 by Paul Greeley
Tegna has been named a 2023 honoree of The Civic 50 by Points of Light and the Telecommunications Sector Leader. The Civic 50 honors the most community-minded companies in the United States. 2023 marks Tegna’s fourth consecutive year on the list, and the third year as Telecommunications Sector Leader.
Earth-Shaking Breaking News Hits Buffalo TV StationsFebruary 17th, 2023 by Paul Greeley
On Monday, Feb. 6, at around 6:15 in the morning, a 3.8-magnitude earthquake struck near Buffalo, N.Y., the strongest recorded in the area in 40 years. Buffalo’s TV stations were airing their morning newscasts at the time and began reporting on the rare phenomenon.
WGRZ Promos Unite And Inspire The Buffalo CommunityJanuary 17th, 2023 by Paul Greeley
It’s been tough for the city of Buffalo, N.Y. First, a city used to snow gets a crippling blizzard. Then, a member of the Buffalo Bills football team is carted off the field, and the game is canceled. “These were difficult stories, so we wanted to keep the tone optimistic, positive, a bit uplifting and community-centric,” says Dan Meyers, the marketing director at WGRZ.
WGRZ’s Chief Meteorologist Shovels Snow In Shorts For PromoFebruary 24th, 2022 by Paul Greeley
You have to hand it to Patrick Hammer, the chief meteorologist for WGRZ, Tegna’s NBC affiliate in Buffalo. When asked to wear shorts, a light-weight, short sleeved Hawaiian surfing shirt and loafers outside during a snow blizzard for a promo, he was all for it.
Local TV Marketers Spreading Messages Of Hope, TogethernessMarch 22nd, 2020 by Paul Greeley
Now, more than ever before, people are turning to local TV news for information they can trust about the changing conditions in their town, their city, county and state due to the coronavirus. And local TV marketers are responding with messages of hope and optimism, togetherness and kindness. Not the usual themes of local TV news promotion, but maybe the ones we need to hear right now.
TV Promos That Cost Zero, 40 Of ThemJune 26th, 2019 by Paul Greeley
At the Promax Station Summit last week in Las Vegas, attendees filled the room for the session Zero Budget Magic, to see how imagination, and little more, is the only currency allowed in spots submitted from stations across the country. Here are all 40 of them.