Local TV ‘Happy Holiday’ Promos, New And Old (Part 2)December 20th, 2022 by Paul Greeley
Here is Part 2 of a collection of new “Happy Holiday” promos and some older ones drawn from the archives of Market Share columns over the years.
All New Weather, Back To School And Other Local TV News Promos From JulyAugust 1st, 2022 by Paul Greeley
Local TV creative marketing types love to see what other stations across the country are doing. Recent Market Share columns that shared news promos are among the highest viewed Market Share columns so far this year, according to Google Analytics.
WHNS Dramatic Weather App Promo Shows Its Best FeatureJune 28th, 2022 by Paul Greeley
WHNS Fox Carolina, Gray’s Fox affiliate in Greenville, S.C., has a new promo to support the Fox Carolina First Alert Weather App launched a couple of months ago. The 30-second promo has only three shots.
New Jobs Posted To TVNewsCheckApril 24th, 2022 by Paul Greeley
New jobs posted to TVNewsCheck’s Media Job Center include openings in creative services, news, sales, digital and engineering.
Meredith’s Marketing Hubs Handle ‘Juggling Act’March 8th, 2021 by Paul Greeley
Meredith’s decision to create two marketing hubs to handle the day-to-day marketing of all its TV stations across the country is underway. “It’s a juggling act,” concedes Danielle Ray, who leads the Phoenix group.
Stations Getting Creative To Help Local AdvertisersMarch 31st, 2020 by Paul Greeley
Some TV stations are helping their local advertisers with deeply discounted or free — yes, I said free — advertising to keep their clients top of mind in their market.
Directors Of TV Sales Opportunities Available NowAugust 26th, 2019 by Paul Greeley
Just posted last week to TVNewsCheck’s Media Job Center are directors of TV sales openings by Gray, Meredith, Nexstar and News Press & Gazette for stations in Memphis, Hampton Roads, Colorado Springs and Greenville, S.C.