WIVB

WIVB in Buffalo, N.Y., was the top-ranked local TV news in all dayparts, according to Nielsen’s February 2023 sweeps results. “We want our viewers to see an accurate picture of Buffalo when they consume our news- both good and what needs to be fixed. That approach is really resonating,” says Joe Abouzeid, WIVB’s general manager.

On Monday, Feb. 6, at around 6:15 in the morning, a 3.8-magnitude earthquake struck near Buffalo, N.Y., the strongest recorded in the area in 40 years. Buffalo’s TV stations were airing their morning newscasts at the time and began reporting on the rare phenomenon.

Here is Part 2 of a collection of new “Happy Holiday” promos and some older ones drawn from the archives of Market Share columns over the years.

WIVB, Nexstar’s CBS affiliate in Buffalo, N.Y., recently premiered a marketing website that showcases its commercial production abilities. It includes examples in a variety of categories including retail, restaurants, medical, car dealers and home improvement, to name just a few.

Thanks to WIVB, Nexstar’s CBS affiliate in Buffalo, and their partner, Colvin Cleaners, thousands of kids will be ready for winter this year thanks to their Coats 4 Kids campaign. “As long as there are kids in need and Buffalo winters, we can never collect enough coats, hats, and gloves,” said Dominic Mancuso, WIVB’S general manager.