WTLV-WJXX’s New Promos Steer Jacksonville Consumers To ‘Ask Anthony’
October 16th, 2023 by Paul GreeleyA new testimonial promo campaign from WTLV-WJXX in Jacksonville shows viewers there is hope when they have consumer problems.
WTLV-WJXX’s Testimonial Promos Are ‘Show-Stopping’ Spots
July 24th, 2023 by Paul GreeleyWTLV and WJXX, Tegna’s NBC and ABC affiliates in Jacksonville, Fla., turned to their viewers’ testimonials in a powerful new promotional campaign.
How WJXX-WTLV Turned A Bus Into A Jacksonville Community Event
May 23rd, 2022 by Paul GreeleyWJXX and WTLV, Tegna’s ABC and NBC affiliates in Jacksonville, Fla., ran a two-week on-air campaign promising viewers that something big was coming. What was coming was four years and $1 million in the making, and it was going to be revealed live during the evening news.
Watch Some Top-Rated Ho, Ho, Holiday Spots From 2021
December 23rd, 2021 by Paul GreeleyGoogle the “best holiday TV commercials for 2021” and you’ll get quite a few links to sites that have singled out the best from their point of view, both from here in the U.S. and overseas. Here are some that made most of the lists.
Happy Holidays From KSTU, Fox13, Salt Lake
December 21st, 2021 by Paul GreeleyHere’s a spot from Darcy Stapleford, senior news promotion producer for KSTU, the Scripps Fox affiliate in Salt Lake City. “Our anchor, Kelly Chapman, suggested we shoot our holiday promo at a light display this year,” Stapleford says. “I began to think how colorful lights on long, dark, winter nights is a good comparison to finding love, hope and inspiration during the dark days of the COVID-19 Pandemic.”
Happy Holidays From WJXX-WTLV Jacksonville
December 8th, 2021 by Paul GreeleyWJXX and WTLV, Tegna’s ABC and NBC affiliates in Jacksonville, created a 60-second spot that captured the “sense of family and joy in a sincere way, like from our family to yours through iconic imagery,” says Kristen Joyal, WJXX/WTLV’s marketing director.
How’s Your Station Covering ‘Back To School’?
August 13th, 2021 by Paul GreeleyThere’s so much uncertainty and controversy about students returning to school. How is your station covering the return to school for students? How is your station promoting that coverage? However they go back, how do you have their back?
WTLV-WJXX Viewer Gets The Info She Needs To Get Vaccinated
August 4th, 2021 by Paul GreeleyAn unvaccinated viewer watching a newscast on First Coast News in Jacksonville says she was so “confident with the information it gave” that she scheduled and received a vaccine. Not only that, but she sent First Coast News an email thanking them. The station then turned the email into a testimonial spot.
WTLV-WJXX Jacksonville Demonstrates The Positive Power Of Viewer Testimonials
July 28th, 2021 by Paul Greeley“Testimonials are your best research audience,” says Kristin Joyal, marketing director for WTLV and WJXX in Jacksonville, Fla. “It doesn’t get more honest or closer to the truth at a time when people demand it.”
WJXX Interviews WW II Vets On Deck Of Destroyer
January 26th, 2021 by Paul GreeleyHaving the veterans tell their stories from the deck of USS The Sullivans is a key visual element of a special program WJXX is airing tomorrow, Voices of Valor WWII 75 Years Later.