WKMG Focuses On Results And Solutions To Build Trust
January 22nd, 2024 by Paul GreeleyWKMG and other Graham Media stations believe news coverage that provides evidence-based solutions to community problems is a way to keep themselves relevant to viewers.
Graham Media Finding Viewers On YouTube With Solutions-Based Journalism
May 8th, 2023 by Paul GreeleyGraham Media’s Solutionaries is an experiment to grow a YouTube channel from zero based on solutions-based journalism. So far, so good. Overall views on Solutionaries’ YouTube channel are at 1.6 million.
WKMG Orlando Breaks The Traditional Newscast Mold
November 28th, 2022 by Paul GreeleyWKMG, Graham Media’s CBS affiliate in Orlando, Fla., changed its traditional weekday 5:30 p.m. newscast entirely to feature original digital content. On the first day, the program doubled its audience.
New Jobs Posted To TVNewsCheck
May 22nd, 2022 by Paul GreeleyTwelve new jobs posted to TVNewsCheck’s Media Job Center include openings in news, engineering, creative services and accounting.
When TV Station Marketing Is ‘A Force For Good’
June 16th, 2020 by Paul GreeleyWhat if TV stations used some of their advertising airtime for messages that address social issues like injustice, racism, and discrimination? “We can be a force for good,” says Emily Barr, president of Graham Media Group, which owns seven stations.
Local TV’s Practical And Positive Responses To Coronavirus
March 20th, 2020 by Paul GreeleyI follow more than 500 TV stations’ Facebook pages and what I see every day are countless examples of news coverage about the coronavirus. All necessary, all important. But what I want to share are examples of the more practical posts on how to cope with the disruptions, and the measures some are taking to help each other.
Viewers Say TV News Promos Best Super Bowl Commercials
February 7th, 2019 by Paul GreeleyViewers watching the Super Bowl in some markets said the local TV news promos were the best commercials during the game. I loved it!!! I had to go back and watch it again!! So true!!
Marketing Local TV News Choppers, Part 2
January 17th, 2019 by Paul GreeleyWhen a local TV station invests millions to own and operate its own helicopter, it expects that chopper to be promoted as part of the station’s coverage brand. And so we’ll see examples of how local TV stations around the country have promoted their choppers over the years
Homeless Teen Gets Full Scholarship Thanks To WKMG
October 22nd, 2018 by Paul GreeleyA news producer at WKMG Orlando, Fla., gets involved to help a homeless teen receive a full scholarship. “I will do it again tomorrow for somebody and nobody might ever know about it. It’s just what we do here. We do little things to try to help somebody all the time. That’s just what we do. I love working here. It was an exceptional day.”
Weather Testimonials And Other New TV News Promos
October 3rd, 2018 by Paul GreeleyNew image promos from Orlando, Atlanta, Milwaukee and Charlotte that promote trust, celebrate anniversaries, introduce new talent, and position the station as part of the community.