In a new 60-second marketing and advertising message, WLWT Cincinnati takes its pitch directly to local businesses about the power of advertising on local TV, bringing the process from the board room to the living room and using the persuasive power of television to sell television.
New jobs posted to TVNewsCheck’s Media Job Center include openings in Idaho and Ohio at stations owned by Hearst, Tegna and News-Press & Gazette.
In Cincinnati, WLWT, the Hearst NBC affiliate, polls its viewers and Facebook users for their favorites, then sends a news team out to try it out. “We’ve done 3 so far, with a combined 100,000+ views,” said Pete Salkowski, WLWT’s creative services director.
WLWT is broadcasting the hour-long debate between Sen. Sherrod Brown and Rep. Jim Renacci without commercials. “This debate represents WLWT News 5’s commitment to voters, to have their questions answered by the candidates, live and unedited,” said Jeff Benscoter, WLWT’s news director.