Most people who work in local TV marketing come to the position by happenstance. A new program at the NBC/Telemundo owned stations fast tracks candidates with the right stuff to step right into a position at their stations. “We really should be growing our own,” said Dianne Hannes, creative services director at WMAQ, NBC’s Chicago O&O.
Chicago’s WMAQ positions its news chopper, Sky 5, as above it all. Here are a couple new promos. Diane Hannes, the station’s VP of creative services, sent these along inspired by the Market Share two-part series, Marketing Local TV News Choppers.