WMTV

WMTV, Gray’s NBC affiliate in Madison, Wis., held its third annual NBC15 Diaper Drive and surpassed its goal of raising one million diapers for The Village Diaper Bank.

WMTV/NBC15 Share Your Holidays benefits Second Harvest Foodbank of Southern Wisconsin, which helps families and individuals facing food insecurities in 16 southern Wisconsin counties. The nonprofit distributes food to 200 partner agencies and programs, including food pantries in local schools.

Two local TV stations, KING in Seattle, and WMTV in Madison, Wisconsin, have separately helped raise nearly 27 million meals for food banks to feed the hungry in their markets.

Local TV stations continue to hold fund raisers to help food banks in their communities provide food for the hungry, many of whom are seeking help for the first time due to Covid.

This was a fun way to virtually adopt the milk production of a dairy cow for families in need.  And, to make it official, each donor received an adoption certificate — a fun and perfect way to let everyone know about their new bovine.