Marv Danielski Applies Science To Sinclair’s News MarketingJune 9th, 2020 by Paul Greeley
“Most local TV news marketing doesn’t drive viewership.” That’s a startling statement from Marv Danielski, who directs news promotion for Sinclair. But in this Market Share Executive Interview, he reveals what he has found does work in 30 years in the trenches.
More Local TV Videos To Help Cure The Coronavirus BluesMarch 24th, 2020 by Paul Greeley
TV stations around the country are sharing messages of hope and togetherness through their marketing and news coverage and posting their examples on social media. Sometimes, they’re posting funny and creative messages created by viewers. Here are some examples I’ve seen come across my Facebook and/or LinkedIn feeds.
TV Promos That Cost Zero, 40 Of ThemJune 26th, 2019 by Paul Greeley
At the Promax Station Summit last week in Las Vegas, attendees filled the room for the session Zero Budget Magic, to see how imagination, and little more, is the only currency allowed in spots submitted from stations across the country. Here are all 40 of them.