If I were marooned on a tropical deserted island, and had good WiFi, I could keep track of what’s happening in cities and towns all across America all the time on Facebook thanks to local TV.
With its building flooded out, Sinclair’s WCTI in New Bern, N.C., had to get creative to bring its viewers news coverage of Hurricane Florence. Facebook carried the load for a few days, and then when it got back on the air, producing newscasts from locations all over town kept viewers in the know. “We have a lot of young people here and I’m impressed by how well they’re taking it and how well they’re doing. They know they have a task,” said Sean Finn, WCTI’s creative services director.
Sinclair will hold a relief effort, Stand Strong for the Carolinas, all day today encouraging viewers to help those struggling to rebuild. As part of the push, Sinclair will match the first $100,000 of the funds raised nationally.