WPEC

Sinclair’s WPEC in West Palm Beach, Fla., started recording the testimonies as part of a company-wide project. Brent Struense, WPEC’s marketing and creative services director, says, “We cannot imagine what these people endured and survived.”

Marketing at TV stations across the country is undergoing a metamorphosis of sorts in 2020. In this first of a multi-part series, I share the work — and the thinking behind it — of local TV marketing executives to see how it’s changed to reflect the news events so far this year.

During the November sweeps, to promote the special reports, WPEC wanted the promos to have a tone of authenticity. “The entire promos are taken from the anchor’s answers, sound-bites, and an announcer tag,” said Brent Struense, WPEC’s creative services director.

Viewers watching the Super Bowl in some markets said the local TV news promos were the best commercials during the game. I loved it!!! I had to go back and watch it again!! So true!!

Chrissy Funk, WPEC’s creative service director, says her creative team worked crazy shifts, shooting all hours, to gather imagery for this brand campaign featuring custom music from Noise Distillery.

The race for the Congressional District 18 seat is of national importance and has been identified as a priority for both the Republican and Democratic Parties. “The opportunity to have viewers hear an open and unedited exchange of ideas is something we are very proud to be a part of. It is also a responsibility we take seriously,” said WPEC’s news director