New jobs posted to TVNewsCheck’s Media Job Center include openings for a general manager, a creative services director and a maintenance technician for Nexstar, Hearst and Allen Media stations.
“We wanted to be sure we struck the right note given the quality of life and the struggles of so many in the time of Covid,” said Dave McDonald, WPIX’s promotions manager.
If I were marooned on a tropical deserted island, and had good WiFi, I could keep track of what’s happening in cities and towns all across America all the time on Facebook thanks to local TV.
WPIX, Scripps’ CW affiliate in New York City, created a 90-second music image spot as a tribute to first responders, city workers and the courageous healthcare workers by re-working its station anthem, We Are New York’s Very Own.
I follow more than 500 TV stations’ Facebook pages and what I see every day are countless examples of news coverage about the coronavirus. All necessary, all important. But what I want to share are examples of the more practical posts on how to cope with the disruptions, and the measures some are taking to help each other.
It’s the holiday. Time for lots of TV stations to create holiday promos. Got a holiday promo or campaign you want to share, please let me know.
When you think about it, few careers demand you be creative every day as much as being in the marketing department of a TV station. So how do local TV creative services directors and marketing managers keep themselves and their staff from getting burned out, stuck? That was the mission of the first-time session, Unstuck, at the Promax Station Summit last week in Las Vegas. Check it out.
The award was in the category Art Direction and Design: Sports Brand Image Promo or Campaign.
WPIX, Tribune’s CW affiliate in New York City, sent a news crew down to three countries in Central America, Honduras, El Salvador and Guatemala, to report what conditions are like there. WPIX reporter Cristian Benavides and photographer Kenneth Pelczar spent a week there in late April. Benavides and Pelczar did live reports from the ground while there and, on their return, are sifting through all the material they gathered for a series of reports on WPIX’s newscasts titled, Trapped in the Triangle.
Not many local TV marketing departments get the chance to create long-form content like a four-part documentary. But the team at New York’s WPIX welcomed the challenge. “I think if you went to most creative services shops in the country, you would find a lot of frustrated filmmakers who would be dying to do something like this,” said Heath Benfield, the series creator.