Market Share’s Most-Read Columns In 2022
January 3rd, 2023 by Paul GreeleyIn 2022, there were 266 Market Share columns published which generated more than 255,000 views. Here are some of the most-read columns of 2022.
WPTA Sports Anchor Hit By Vicious Tackle
August 22nd, 2022 by Paul GreeleyZach Groth, sports director and anchor at Gray’s WPTA in Fort Wayne, Ind., volunteered to take a tackle for a promo shoot. That was before he saw his tackler.
New Local TV News Promos Served Here
April 11th, 2022 by Paul GreeleyHere are some local TV news promos focusing on weather, consumer POP’s, award winning news coverage, years of experience, and even one starring penquins. Yes, it’s worth it just for that.
TV-Radio Collaboration A Win-Win In Fort Wayne
April 7th, 2022 by Paul GreeleyThe partnership between WPTA-TV and WBOI-FM is designed to share areas of mutual expertise between the two stations that will serve a wider audience. “To me, a trade is very cost effective,” says Terra Brantley, WBOI’s president. “It is a win-win for the community.”
WPTA Showcases Artists Turning Blank Walls Into Community Art
September 30th, 2020 by Paul GreeleySomeone’s been going around Northeast Indiana throwing paint on buildings. And the perpetrators aren’t ashamed; in fact, they’re proud of what they’ve done.
The New Us: Local TV Marketing In 2020, Part 3
July 30th, 2020 by Paul GreeleyLocal TV news is where viewers are turning now because the COVID-19 pandemic is a neighborhood story. And it’s not going away any time soon, it appears. Creative services directors from markets in Florida, Virginia and Indiana share their most recent marketing messages. The phrase “information you need” is truer now than maybe it’s ever been.
New News Promos To Start 2020
January 22nd, 2020 by Paul GreeleyA search of YouTube reveals some recent news image spots on the air in Australia, Cleveland, Fort Wayne, Sacramento and Jacksonville.
Holiday And Other New Promos From Across The Country
December 18th, 2019 by Paul GreeleySanta, in one continuous 30-second take, stops by the news anchor desk, a dairy farmer endorses a morning weather lady and a punchy political coverage spot are some of the new promos from Boston, Milwaukee, Tampa and other markets around the country.
FT. Wayne’s WPTA Earns Emmy For Overall Excellence
July 2nd, 2019 by Paul GreeleyWPTA, Quincy’s NBC affiliate in Ft. Wayne, Indiana, took home the top prize for Overall Excellence in the Lower Great Lakes Emmy Awards. “In doing so,” said Jonathan Shelley, WPTA’s news director, “a station that scarcely operated as a traditional Big Four affiliate just a few years ago took home the statuette over six other finalists – all from long-established broadcast operations in Indianapolis and Cleveland.”
WPTA’s Weather Promo Welcomes Snow
January 14th, 2019 by Paul GreeleyThis spot isn’t really about snow at all. I like this spot because it didn’t resort to scary news footage of snow. Instead, its simple studio production using fake snow and happy meteorologists dovetailed with its message.