This spot isn’t really about snow at all. I like this spot because it didn’t resort to scary news footage of snow. Instead, its simple studio production using fake snow and happy meteorologists dovetailed with its message.
A 23-year-old was killed in an industrial accident. Her employer had intentionally disabled safety features on the press she operated, and was fined just $6,300. WPTA’s investigation revealed that the fines for death on the job in Indiana were so low, “it doesn’t cost that much to kill someone.”
A local photographer and her work bring comfort and joy to the families of children who face serious and sometimes terminal illnesses. When WPTA aired this special, viewers were touched and flooded the station with comments like this one: “This was one of the best things I’ve ever seen … truly. Loved and appreciated every minute!”