What Makes These Market Share Stories The Most Viewed Of 2023
January 2nd, 2024 by Paul GreeleyIn 2023, Market Share posted 260 columns. Find out which ones were the most read and what is was about them that drove them to the top.
WPVI’s Happy Holidays Promos Have Special Meaning In Philadelphia
December 22nd, 2023 by Paul GreeleyThe holidays for those who work and watch Action News on WPVI in Philadelphia are a little less bright due to the crash of their iconic helicopter, Chopper 6, which killed the pilot and a photographer on Tuesday. So when the station sent me this compilation of Happy Holidays promos yesterday, I felt I had to share them.
WPVI Promos Find Humor For Anchors Replacing Retired Jim Gardner
August 21st, 2023 by Paul GreeleyWhen WPVI’s legendary Jim Gardner in Philadelphia retired after 44 years anchoring the 6 and 11 o’clock newscasts, the station turned to humor to promote his replacements.
The Best Local TV News Promos According To Promax
August 9th, 2023 by Paul GreeleyWatch nine TV station news promos that are Promax Gold winners. Find out which station won four gold awards.
WPVI Highlights Women In Its Newsroom The Viewers Never See
April 10th, 2023 by Paul GreeleyWPVI Philadelphia turned the cameras on the women behind the scenes in the newsroom as part of Women’s History Month. “They are the foundation of Action News,” says Thomas Davis, WPVI’s VP and news director.
WPVI Highlights University Students’ 46-Hour Dance Marathon
February 16th, 2023 by Paul GreeleyCollege and university students have been known to pull some wacky stunts. And a 46-hour, no-sitting, no-sleeping dance marathon can certainly be added to the list. But this stunt is for a very good cause.
Not Your Typical Local TV News Promos
January 20th, 2023 by Paul GreeleyIn many cases, local TV news promos are easily recognized. But through the years, some stations have gone high concept, hired professional actors or volunteer station employees, to be in carefully scripted skits that don’t look like the news promos you’re used to seeing, at least at first.
‘Tis The Season To Share Your TV Holiday Promos
December 15th, 2022 by Paul GreeleyIf your station has created some Happy Holiday promos (either on-air or on Facebook) that you’d like to share, please contact me at 817-578-6324 or [email protected]. We’d like to see what your station is doing this holiday season to spread love and good cheer.
The Big Story On WPVI Philadelphia’s ‘Action News’: Jim Gardner Retiring
December 13th, 2022 by Paul GreeleyMillions of viewers in Philadelphia have watched Jim Gardner deliver the news weeknights at 6 and 11 on Action News on WPVI over the past 45 years. If you do the math, that’s about 11,000 hours that Gardner has spent in their living rooms. Maybe that’s why many viewers think of Jim Gardner as, well, family.