When WPVI’s legendary Jim Gardner in Philadelphia retired after 44 years anchoring the 6 and 11 o’clock newscasts, the station turned to humor to promote his replacements.
Watch nine TV station news promos that are Promax Gold winners. Find out which station won four gold awards.
WPVI Philadelphia turned the cameras on the women behind the scenes in the newsroom as part of Women’s History Month. “They are the foundation of Action News,” says Thomas Davis, WPVI’s VP and news director.
College and university students have been known to pull some wacky stunts. And a 46-hour, no-sitting, no-sleeping dance marathon can certainly be added to the list. But this stunt is for a very good cause.
In many cases, local TV news promos are easily recognized. But through the years, some stations have gone high concept, hired professional actors or volunteer station employees, to be in carefully scripted skits that don’t look like the news promos you’re used to seeing, at least at first.
If your station has created some Happy Holiday promos (either on-air or on Facebook) that you’d like to share, please contact me at 817-578-6324 or [email protected]. We’d like to see what your station is doing this holiday season to spread love and good cheer.
Millions of viewers in Philadelphia have watched Jim Gardner deliver the news weeknights at 6 and 11 on Action News on WPVI over the past 45 years. If you do the math, that’s about 11,000 hours that Gardner has spent in their living rooms. Maybe that’s why many viewers think of Jim Gardner as, well, family.
Jim Gardner, longtime news anchor at WPVI, the ABC-owned affiliate in Philadelphia, is reducing his anchoring schedule as he plans to retire at the end of 2022 after more than four decades in broadcast.
Chris Post, a photojournalist for WFMZ in Allentown, Pennsylvania, was in the right place at the right time during Hurricane Ida last Wednesday night to record himself helping two teenage girls exit a car overtaken by flood waters.