Jim Gardner, longtime news anchor at WPVI, the ABC-owned affiliate in Philadelphia, is reducing his anchoring schedule as he plans to retire at the end of 2022 after more than four decades in broadcast.
Chris Post, a photojournalist for WFMZ in Allentown, Pennsylvania, was in the right place at the right time during Hurricane Ida last Wednesday night to record himself helping two teenage girls exit a car overtaken by flood waters.
WCAU and WWSI, NBCUniversal’s NBC and Telemundo stations in Philadelphia, named Paula McDermott as the new Director of Strategic Partnerships. McDermott’s experience, track record, reputation, and intimate knowledge of the Philadelphia market makes her the perfect choice for this critical role.
In 2011, WPVI in Philadelphia, created a promo using 3rd graders for its school closing announcements on the news. A remake of that promo pays homage to high school seniors who have had their world turned upside down due to the pandemic.
Turkeys using Zoom for a virtual meeting? Hey, even gobblers need to practice social distancing. Check out this promo from WPVI, the ABC-owned affiliate in Philadelphia.
WPVI, mired in last place in the news ratings in the 1960s, changed its format, leading to four straight decades of TV ratings dominance in Philadelphia.
“Most local TV news marketing doesn’t drive viewership.” That’s a startling statement from Marv Danielski, who directs news promotion for Sinclair. But in this Market Share Executive Interview, he reveals what he has found does work in 30 years in the trenches.
The one place keeping millions of Americans informed to the rapid disruptions in their daily lives, right down to where they live, is local TV news. And local TV news marketers are reminding viewers of that fact with calm, measured, and reassuring messages.
WPVI Philadelphia doesn’t just broadcast the parade, it produces it in its entirety. More than 10,000 parade volunteers, marchers, dancers, singers and performers will participate in the parade this year. “We take enormous pride in presenting this wonderful parade to the city we love,” said Bernie Prazenica, WPVI’s general manager.