Jim Gardner, WPVI Philadelphia’s Veteran Anchor, Prepares For Retirement
November 11th, 2021 by Paul GreeleyJim Gardner, longtime news anchor at WPVI, the ABC-owned affiliate in Philadelphia, is reducing his anchoring schedule as he plans to retire at the end of 2022 after more than four decades in broadcast.
WFMZ Photographer Records Himself Rescuing Teenagers In Flooded Car
September 8th, 2021 by Paul GreeleyChris Post, a photojournalist for WFMZ in Allentown, Pennsylvania, was in the right place at the right time during Hurricane Ida last Wednesday night to record himself helping two teenage girls exit a car overtaken by flood waters.
Paula McDermott Joins WCAU-WWSI As Director Of Strategic Partnerships
July 12th, 2021 by Paul GreeleyWCAU and WWSI, NBCUniversal’s NBC and Telemundo stations in Philadelphia, named Paula McDermott as the new Director of Strategic Partnerships. McDermott’s experience, track record, reputation, and intimate knowledge of the Philadelphia market makes her the perfect choice for this critical role.
WPVI’s ‘Then And Now’ Promo Honors HS Seniors
February 19th, 2021 by Paul GreeleyIn 2011, WPVI in Philadelphia, created a promo using 3rd graders for its school closing announcements on the news. A remake of that promo pays homage to high school seniors who have had their world turned upside down due to the pandemic.
WPVI’s Talking Turkeys Make The Best Of A Bad Situation
November 19th, 2020 by Paul GreeleyTurkeys using Zoom for a virtual meeting? Hey, even gobblers need to practice social distancing. Check out this promo from WPVI, the ABC-owned affiliate in Philadelphia.
WPVI Celebrates 50 Years Of ‘Action News’
June 18th, 2020 by Paul GreeleyWPVI, mired in last place in the news ratings in the 1960s, changed its format, leading to four straight decades of TV ratings dominance in Philadelphia.
Marv Danielski Applies Science To Sinclair’s News Marketing
June 9th, 2020 by Paul Greeley“Most local TV news marketing doesn’t drive viewership.” That’s a startling statement from Marv Danielski, who directs news promotion for Sinclair. But in this Market Share Executive Interview, he reveals what he has found does work in 30 years in the trenches.
Local TV News Promos Reassure Viewers
March 16th, 2020 by Paul GreeleyThe one place keeping millions of Americans informed to the rapid disruptions in their daily lives, right down to where they live, is local TV news. And local TV news marketers are reminding viewers of that fact with calm, measured, and reassuring messages.
WPVI’s Thanksgiving Parade, A 100-Year Philly Tradition
November 26th, 2019 by Paul GreeleyWPVI Philadelphia doesn’t just broadcast the parade, it produces it in its entirety. More than 10,000 parade volunteers, marchers, dancers, singers and performers will participate in the parade this year. “We take enormous pride in presenting this wonderful parade to the city we love,” said Bernie Prazenica, WPVI’s general manager.
Remembering WESH’s Wendy Chioji
October 11th, 2019 by Paul GreeleyWhen Wendy Chioji died on October 7th, my Facebook feed was literally taken over by people who knew her and wanted to share their pictures and stories about her. Wendy was the news anchor and reporter at WESH, the Hearst NBC affiliate in Orlando, and that’s where our paths crossed. Family, friends, co-workers, other cancer survivors, people who climbed mountains with her and others who were inspired by her strength, her spirit and her composure, share their thoughts here about how Wendy made their lives brighter.