In a new promo, four reporters talk about their dreams of working at WPVI’s Action News in Philadelphia, considered a legacy station for its near total dominance of the local news ratings for decades. “The DNA of the spot is that 6abc is a destination goal for many in the industry and it’s even more desirable if you grew up here,” said Mike Monsell, WPVI’s VP of Marketing.
WPVI will distribute 10,000 Kidde smoke alarms to local families in need. Since 1992, with the help of local fire companies, the station has distributed hundreds of thousands of smoke alarms to residents throughout the Philadelphia area.
When a local TV station invests millions to own and operate its own helicopter, it expects that chopper to be promoted as part of the station’s coverage brand. And so we’ll see examples of how local TV stations around the country have promoted their choppers over the years
Several local TV affiliates in Philadelphia are making sure that Eagles fans are getting as much double coverage of the game as they can handle. Special programming before and after the game, and live reports from New Orleans are just some of the coverage fans can enjoy.
Easy to recognize with their call letters emblazoned on the sides and their dish on top, perhaps no other hardware involved in the news gathering process says TV news like the news van. So it makes sense to use TV station news vans as part of the marketing. Here are some examples.
The 6abc/Dunkin’ Donuts Holiday Food Drive is in full swing and will get a boost today on Giving Tuesday with the annual 6abc/Dunkin’ Donuts Holiday Food Drive telethon. “With the support of our community and our corporate partners, we’re thrilled to be in our 33rd year to battle hunger in our area.” said Bernie Prazenica, WPVI’s general manager. “Donating is as simple as picking up your phone or clicking on your computer. One dollar provides two meals, so no contribution is too small.”
WPVI news anchor Jim Gardner will moderate a debate between Pennsylvania’s Senator Bob Casey (D) and Congressman Lou Barletta (R) to air on Sunday morning.