WRIC’s Academy Awards-Themed Promos Are Oscar Worthy
March 10th, 2023 by Paul GreeleyWRIC, Nexstar’s ABC affil in Richmond, Va., decided to tie-in to the Oscars with a series of 15-second promos starring their on-air talent. A great idea, well-executed.
The New Us: Local TV Marketing In 2020, Part 2
July 28th, 2020 by Paul GreeleyLocal TV marketers are navigating new territory so far in 2020 that few could have seen coming. In San Antonio, KSAT launched a campaign called the Trust Index, a vetting process to separate true reporting from false. And in Richmond, Va., after 36 days of civil unrest, WRIC tries a tricky approach to its marketing.
Richmond TV Stations Join For ‘Together’ Statement
May 1st, 2020 by Paul GreeleyAll four news-producing stations decided to join together to send one message to Richmond, Va., viewers. The campaign features the main on-air talent from each station in every spot airing on all four stations. The campaign also showcases each station’s logos and news vans in every spot. “This was a true top-to-bottom team effort. It was a pleasure to work so closely with the creatives in this market, and I am extremely pleased with the results,” said Erik Candiani, WWBT’s marketing director.