Local TV stations continue to hold fund raisers to help food banks in their communities provide food for the hungry, many of whom are seeking help for the first time due to Covid.
Gray’s CBS and Fox affiliates in Wausau, Wis., collected donations totaling more than $100,000 as part of their annual Share Your Holidays campaign. This is the 17th year for Share Your Holidays and brings the total for all the years combined to more than $818,000.
The Share Your Holidays campaign kicked off on Nov. 30 as members of the WSAW/WZAW staff walked along the Wausau Holiday Parade, collecting non-perishable food and monetary donations. With zero overhead cost, a significant portion of Share Your Holidays continued success can be attributed its sponsors: River Valley Bank, JX Enterprises and Wagner Shell. Station staff helped raise over $3,000 themselves.