“Most local TV news marketing doesn’t drive viewership.” That’s a startling statement from Marv Danielski, who directs news promotion for Sinclair. But in this Market Share Executive Interview, he reveals what he has found does work in 30 years in the trenches.
New jobs posted last week on TVNewsCheck’s Media Job Center are for Cox Media and Hearst stations in Georgia and Pennsylvania for a news photographer/videographer and a creative services director.
Steve Riley, the director of marketing for Cox’s Atlanta ABC affiliate, WSB, is retiring after 42 years in local TV news marketing. “It’s been a great ride and I’m so fortunate to have worked for this wonderful company for over four decades, and to retire as a lifelong member of Cox.”
New image promos from Orlando, Atlanta, Milwaukee and Charlotte that promote trust, celebrate anniversaries, introduce new talent, and position the station as part of the community.