“Most local TV news marketing doesn’t drive viewership.” That’s a startling statement from Marv Danielski, who directs news promotion for Sinclair. But in this Market Share Executive Interview, he reveals what he has found does work in 30 years in the trenches.
At the Promax Station Summit last week in Las Vegas, attendees filled the room for the session Zero Budget Magic, to see how imagination, and little more, is the only currency allowed in spots submitted from stations across the country. Here are all 40 of them.
Great Way To Wake Up, the latest in a series of market-exclusive music branding packages from Stephen Arnold Music, provides an energetic sonic identity to help stations grow their viewership and generate additional revenue during the morning daypart, when audiences watch more live, local programming.
It is indeed rare for three local TV competitors in the same market to forget their differences and to come together to honor a beloved member of the community. On Monday night, three local TV affiliates in Columbus, will air Standing with Chris, a program to honor the life of the late Chris Bradley and to promote the importance of bone marrow donation and show Central Ohio viewers how they can help save lives.