Project Community: Day of Giving, raised $1.2 million, the equivalent of more than 6 million meals for area communities. It was the largest single day fundraising in the station’s 62-year history.
Enrich your taste buds while enriching your mind, you might say. That’s because this week, Chronicle: Brews of the ‘Burgh taps into the rich history and bold future of brewing in western Pennsylvania.
WTAE, Hearst’s ABC affiliate in Pittsburgh, spent more than a year to uncover the secretive bid process to lure Amazon’s headquarters, giving viewers an inside view of the station’s ultimately successful court battles culminating in the revelation of an offer of $2 billion in tax incentives.
TV stations have the power to be positive change agents in their communities. Bringing together community leaders to openly discuss issues that divide and unite neighborhoods in a town hall setting can be the first step. Two Hearst affiliates, one in Baltimore and the other in Pittsburgh, are broadcasting town hall meetings that address critical issues facing their communities.
“The Pittsburgh community has endured an intense year of tragedy and conflict,” said Charles W. Wolfertz III, WTAE’s general manager. “This special strives to ask how we heal and move forward together as neighbors.”
Chronicle: Pittsburgh’s Holiday Traditions highlights the remarkable ways the holidays come alive for families in western Pennsylvania. The hour-long program follows the old customs, new traditions and hidden celebrations of the season.
World class parks, fishing, river gorges, thousands of miles of trails — all in Pittsburgh. Who knew? An hour-long special explores outdoor life in Western Pennsylvania. “This special just might introduce you to places and experiences you didn’t even know existed,” says Charles W. Wolfertz III, WTAE’s general manager.
To celebrate the station’s 60th anniversary, WTAE chose to draw attention to Pittsburgh’s hungry with an all-day telethon to collect food for the Greater Pittsburgh Community Food Bank. “In our minds the only way to truly honor our 60-year relationship with the Pittsburgh community was to give back,” said Charles W. Wolfertz, WTAE’s general manager.