Now, more than ever before, people are turning to local TV news for information they can trust about the changing conditions in their town, their city, county and state due to the coronavirus. And local TV marketers are responding with messages of hope and optimism, togetherness and kindness. Not the usual themes of local TV news promotion, but maybe the ones we need to hear right now.
Watch winning examples from KPRC Houston; WDIO Duluth; KARE Minneapolis; WVUE New Orleans; WTHR Indianapolis; KCCI Des Moines; KDVR Denver; and KNTV San Francisco. The Sigma Delta Chi Awards date back to 1932, when the Society of Professional Journalists (then called Sigma Delta Chi) first honored six individuals for contributions to journalism.