WXIA Atlanta took an innovative approach to address concerns and mistrust over the COVID-19 vaccines. Instead of a reporter interviewing the experts, they turned the questioning over to an Atlanta viewer skeptical of the COVID-19 vaccines, a mom with two kids who was also a caregiver for her live-in elderly mother.
TV stations owned by Weigel, Nexstar, Sinclair, Gray, Tegna, Hearst, and Sunbeam in markets all over the country are responding to help those in need in their communities with food, toys, clothing, rent assistance and even restaurants hit by the pandemic.
Brendan Keefe, chief investigative reporter at WXIA, Tegna’s NBC affiliate in Atlanta, has pretty much been a one-man-band since he was hired as a news photographer in 1991. Today, Keefe is the leader of the investigative team at WXIA, and the corporate trainer for all 60 Tegna stations.