Now, more than ever before, people are turning to local TV news for information they can trust about the changing conditions in their town, their city, county and state due to the coronavirus. And local TV marketers are responding with messages of hope and optimism, togetherness and kindness. Not the usual themes of local TV news promotion, but maybe the ones we need to hear right now.
New jobs posted to TVNewsCheck’s Media Job Center include an opening for an experienced marketing/creative services director at the Nexstar CBS-Fox duopoly in a top 25 market, Indianapolis.
The Nexstar Media Group is TVNewsCheck’s Station Group of the Year for 2019. Nexstar is looking for two general managers for its TV operations in Indianapolis and Champaign, Illinois.
WXIN, Tribune’s Fox affiliate in Indianapolis, hit the road to produce its morning newscast in a town about about 20 miles from Indianapolis. It’s not easy to take a station’s morning newscast out of the studio to a remote location. But if you read some of the comments posted on WXIN’s Facebook page, you’ll see that viewers love it.
By donating $15,000 to nonprofit, RIP Medical Debt, WXIN will forgive $1.5 million dollars in medical debt for almost one thousand people. “Every day we tell the stories that affect our viewers and when we can find a way to change the lives of the people we serve, it is a privilege,” said Jamie Aitke, WXIN’s general manager.