If Mark Twain were living today, he might amend his famous quote about the weather to say, “Everybody talks about climate change, but nobody does anything about it.” And Twain might agree that KNTV in San Francisco is doing something about it.
WHAS in Louisville, Ky., is celebrating Black History Month with Moments That Matter, a series of interviews with 28 people in the area revealing the city’s problematic history.
In 2020, local TV news branding and marketing was very different. What about in 2021? What messages are you crafting about your news coverage?
Despite increased polarization on nearly every issue, there is widespread bipartisan support for our public lands and waters. According to a 2019 Conservation in the West poll, more than two-thirds of voters in Western states, a majority of Democrats and Republicans, think Congress should emphasize conservation on public lands.
In an attempt to find solutions for Houston communities, ABC 13’s investigative team surveyed 125 school districts that are home to about 2.5 million students to understand what fall will bring and to give viewers the most complete back-to-school picture possible.
I’m looking to share how TV stations in the U.S. are promoting and covering the coronavirus pandemic in their markets. You can contact me at email@example.com or call me with any questions at 817-578-6324.
Overdoses from heroin, fentanyl and other opioids are the leading cause of accidental death in North Carolina. A new WRAL Raleigh documentary, Finding A Fix, airing tonight at 7 on WRAL and on WRALdocumentary.com, looks at how North Carolina’s efforts to combat opioid addiction have changed and expanded since the station’s looked at the issue in a 2017 documentary.
KING launched a refined brand messaging campaign prior to the February sweeps period, reinforcing the mission of KING: finding the truth for all Northwest communities. “Our organization conducted brand workshops to find our strengths and truly define how we cover news and what we’re passionate about,” said Jay Yovanovich, KING’s marketing director.