WESH, the Hearst-owned NBC affiliate in Orlando, created a 60-second spot to promote its coverage of a woman convicted of killing a man who won $30 million in the lottery. Although the man’s body was found buried under concrete in her backyard, the woman has a bizarre tale as to how it all happened. You […]
WESH, the Hearst-owned NBC affiliate in Orlando, created a 60-second spot to promote its coverage of a woman convicted of killing a man who won $30 million in the lottery.
Although the man’s body was found buried under concrete in her backyard, the woman has a bizarre tale as to how it all happened.
You don’t see many 60-second promos for sweeps stories. But this one really works for me. From the opening graphics, the spot grabs your attention and never lags.
I really like the use of the reporter here, Michelle Meredith.
I feel as if we just dropped into the edit room to ask her about the story and her enthusiasm is infectious.
The production of her segments is first-rate. The lighting is terrific; it’s not easy to make a large room feel inviting and cozy, but WESH pulls it off here.
Here’s the promo:
Dee Dee Moore CLAIMING INNOCENCE? A 30 million dollar lottery winner murdered for his money – found buried in a backyard, covered with concrete. Sentenced to life for his murder, Dee Dee Moore speaks only to WESH 2. Her theory on how this bizarre Central Florida killing really went down TONIGHT on WESH 2 News at 6pm.
Posted by WESH 2 News on Thursday, February 4, 2016
https://www.youtube.com/watch?v=91TGhVDkEx8
News ratings aren’t won during sweeps, they are only measured then. So what is your station doing to heighten awareness about your news product?
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So please send me links or embed codes (embed codes will be the death of me) to your promo examples and the stories they promote.
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