KSNV and KVCW, the NBC and CW affiliates in Las Vegas owned by Sinclair, have been named this year’s St. Jude Dream Home Station of the Year. The award comes on the heels of a successful campaign to raise $850,000 for St. Jude Children’s Research Hospital and the giveaway of a beautiful home to a […]
PAUL GREELEY 817-578-6324 | PAUL@NEWSCHECKMEDIA.COM | @TVMarketShare
WPTA Ramps Up, Scrambles To Cover Big Story
In Fort Wayne, Ind., the abduction, rape and murder of 8-year-old April Tinsley 30 years ago was the market’s big story. The killer kept the story in the news in the years that followed by taunting the community, dropping clues for police and leaving messages threatening to do it again. So on Sunday afternoon around […]
Cozi’s Clever Promo Taps Into Shark Frenzy
Thanks to Jaws and then Discovery’s wildly popular Shark Week, we humans are fascinated by sharks, especially man-eaters, the bigger the better. And what better way to create awareness about your summer programming lineup than to tap into the hysteria around Shark Week with Shirk Week. A call to shirk your responsibilities. I love it. […]
WGN’s Morning News Throws A Block Party
Last Friday, from 6 until 10 in the morning, WGN Chicago’s Morning News shut down a block in front of La Banque Hotel in Homewood, Ill., to hold a good old fashioned block party. All the members of the Tribune independent’s morning news team were there: Larry Potash, Robin Baumgarten, Paul Konrad, Pat Tomasulo, Dean […]
Philly’s WPVI Ahead By Millions On Social Media
Social Scorecard this week reports from Philadelphia to find out how WPVI, the ABC O&O, is able to dominate the market on social media by millions over other media outlets. WPVI leads in social media actions in the market over the last six months according to data from audience insight firm Shareablee. It has almost 13 […]
Steve Weagle Weathers 20 Years At WPTV
Steve Weagle, WPTV’s chief meteorologist, signed on the air at the Scripps NBC affiliate in West Palm Beach, Fla., on July 14, 1998. His tenure at WPTV includes Hurricane Frances in 2004, where he talked South Floridians through the storm for almost 67 consecutive hours.
WPVI Philadelphia Intern Living Lifelong Dream
If you like to believe that some lifelong dreams do come true, that a few fairy tales do have a happy ending, you’ll be pulling for Robert Johnson. Johnson is spending the summer as an intern in the weather department at WPVI, the ABC O&O in Philadelphia. It’s the culmination of a lifelong dream for […]
Stephen Arnold Music Wins 3 Promax Awards
Stephen Arnold Music won double Gold awards and a Silver at the PromaxBDA Station Summit held in Las Vegas back in June. The annual PromaxBDA Local Awards celebrates and honors the best in local media, marketing and design, driving excellence, creativity and innovation from the local market. Stephen Arnold Music was recognized with the following […]
WCVB Spearheads Renovation Of Recovery Center
WCVB, Hearst’s ABC affiliate in Boston, recently partnered with some of its community-minded advertisers, Norfolk Kitchen & Bath, Norfolk Hardware, KAM Appliances and Jordan’s Furniture, to makeover the Dimock Center’s Askia House residence for men in recovery. The WCVB 5 Fixer Upper is a community project that is an extension of 5 On: State of […]
WSFL Stikes Gold With Creative ‘Goldbergs’ Promo
WSFL, Tribune’s CW affiliate in Miami, created such a highly creative spot promoting The Goldbergs that multiple Tribune stations also ran the spot in their markets, says Ardis Gonzalez Leon, the station’s creative services director. “I challenged the team to come up with something for The Goldbergs that would really pop, a thumbstopper. That’s when our […]