Jeffrey Zellmer, creative services director at WAGA, the Fox O&O in Atlanta, has been promoted to regional VP creative services for WAGA and Fox Television Stations. “I’m thrilled to be taking on this new role,” said Zellmer by phone yesterday. In his new role, Zellmer continues to direct creative services for the station, but in […]
Jeffrey Zellmer, creative services director at WAGA, the Fox O&O in Atlanta, has been promoted to regional VP creative services for WAGA and Fox Television Stations.
“I’m thrilled to be taking on this new role,” said Zellmer by phone yesterday.
In his new role, Zellmer continues to direct creative services for the station, but in addition will play a significant role in creative initiatives for the Fox Television Stations.
“I’ve got a great creative team here at WAGA in Atlanta,” said Zellmer, “so I should be able to expand my responsibilities.”
“Jeff has been an integral part of the success that WAGA has experienced over the past few years,” said Bill Schneider, WAGA’s general manager in making the announcement.
WAGA’s newscast at 10 p.m. is the No.1 late news program in Atlanta, according to Fox.
“For local stations to succeed right now takes more creativity than just great-looking promo spots,” said Zellmer.
He said he anticipates being involved in the Fox stations design and consistency of their branding messages to make sure they meet with the viewers’ needs.
Zellmer says he has already participated in a few group initiatives so the move seems like a natural progression.
Zellmer says the he’s been hearing from other Fox creative services directors all day offering their congratulations.
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