The 2016 PromaxBDA Local Awards were announced at last week’s Station Summit at The Mirage in Las Vegas. The full list of PromaxBDA Awards Winners can be found by clicking here. But it’s one thing to see your station or company on a list as having won a 2016 PromaxBDA Local gold, silver or bronze […]
The 2016 PromaxBDA Local Awards were announced at last week’s Station Summit at The Mirage in Las Vegas.
The full list of PromaxBDA Awards Winners can be found by clicking here.
But it’s one thing to see your station or company on a list as having won a 2016 PromaxBDA Local gold, silver or bronze award and it’s quite another to actually see the spot which won the award.
So I asked the stations that won to send me a link or embed code or small rez file of their winning creative so they can give their staff, their station, their group the recognition it deserves by sharing it with the Market Share television community.
WPIX, the Tribune CW affiliate in New York City, won a PromaxBDA Gold Award in the Program Promotional Category.
Here’s some background on the spot from Dave McDonald, WPIX’s promotions manager.
“In 2015, the New York Yankees came back to PIX11. It was a coming home of sorts—the two brands shared a rich history in New York City going back over 50 years. With PIX11 now broadcasting both the Yankees and the Mets, we wanted a spot that celebrated PIX11 as, once again, THE home for New York baseball. The spot was conceived to highlight the intermingled paths of baseball, television, and the city we all share.”
“Production was a mix of old and new—compositing PIX11’s archival footage onto vintage television sets that were then placed and shot throughout the boroughs of New York City. It served as a visual and emotional reminder of PIX11’s rich past with a nod to its exciting future – home to two great franchises.”
WPIX, PromaxBDA Silver
Entertainment Program Spot
Seinfeld Baseball
WPIX, PromaxBDA Bronze
Commercial
We’ve Seen It All
WPIX, PromaxBDA Bronze
General Branding/Image/Large Market
Women
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