Earlier this week, I wrote an article about how KXVA, the Fox affiliate in Abilene, Texas, owned by Tegna, relaunched itself on Aug. 2. We’re talking new logo, new set, new image and branding, and a new standalone website, which it had formally shared with its sister station KIDY, the Fox affiliate in San Angelo, […]
Earlier this week, I wrote an article about how KXVA, the Fox affiliate in Abilene, Texas, owned by Tegna, relaunched itself on Aug. 2.
We’re talking new logo, new set, new image and branding, and a new standalone website, which it had formally shared with its sister station KIDY, the Fox affiliate in San Angelo, which is 90 miles away.
Now I know Texas is a big state and people think nothing of driving 50 miles to eat barbecue, but having been in both Abilene and San Angelo, they are two different cities, even if they were right next to each other.
Imagine how much of a difference it means to both stations and their residents to each have their own dedicated website for their individual communities? For news coverage, for community news, for local advertisers?
In addition to all these changes, KXVA moved its 6:30 p.m. newscast to 6, and its 9 p.m. to 10 to compete directly against the other newscasts in town.
We read all the time about local broadcast companies acquiring more properties, more TV stations, getting bigger.
And that’s exactly what happened here in Abilene. But this is what can happen after the sale, when the new owners take over, pump money and resources into these stations to make them more competitive, more modern, more relevant, and more important to the local viewers there.
It’s worth pointing out that Abilene is market 165 and San Angelo is market 198. It’s encouraging to see that Tegna devoted the necessary resources to these stations regardless of market size.
The changes happened this past Tuesday night at 6.
So I thought we’d share their new news open, a couple more promos, and some short Facebook comments about the changes.
Here’s a Facebook promo that aired the day prior to the changes.
https://www.facebook.com/FOX15Abilene/videos/620194564812031/
New weather promo
https://youtu.be/aDEzZqgxZJU
New sports promo
https://www.youtube.com/watch?v=gojHT-jTE94
New news open
https://youtu.be/hDKDfN0d65o
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