Sunday’s Super Bowl was certainly one of the most highly viewed events in New England given that the Patriots were playing. And WFXT, Cox’s Fox affiliate in Boston, took advantage of the huge audience to launch a new 60-second promo for the station entitled, Everywhere. But according to a blog site, WFTX “copied a 2014 […]
Sunday’s Super Bowl was certainly one of the most highly viewed events in New England given that the Patriots were playing.
And WFXT, Cox’s Fox affiliate in Boston, took advantage of the huge audience to launch a new 60-second promo for the station entitled, Everywhere.
But according to a blog site, WFTX “copied a 2014 image campaign from Seven News in Australia — using the exact same song and format.”
The song used in both promos, World’s Apart, is from Go Comet and was written specifically for the Australian network, according to an article from a publishing group.
Lowell Briggs, WFXT’s creative services director, said the station got the rights to use the song, but it wasn’t easy, having to go through four publishing firms.
According to Briggs, the 60-second version aired during the Super Bowl pre-game, while a 30-second version aired during the game.
Let’s face it, lots of stations customize elements of promos from other stations, like copy points, graphic animations, music, editing style or effects, etc.
Some music production companies sell packaged songs, music and even images that can be used from market to market.
So in my opinion, this is not unusual, except perhaps that it’s music from a TV network Down Under. For what it’s worth, the music’s great.
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