How is Tegna’s NBC affiliate WTLV dominating Facebook in the socially competitive Jacksonville, Fla., market? One reason is how WTLV covered Hurricane Matthew. It made a fundamental change in its approach to how it used Facebook during the hurricane. According to the station’s news director, that simple adjustment demonstrated how much Facebook has changed the […]
How is Tegna’s NBC affiliate WTLV dominating Facebook in the socially competitive Jacksonville, Fla., market?
One reason is how WTLV covered Hurricane Matthew.
It made a fundamental change in its approach to how it used Facebook during the hurricane.
According to the station’s news director, that simple adjustment demonstrated how much Facebook has changed the newsroom.
You’ve seen videos and other content go viral, and become internet sensations. But where do they originate?
See how WTLV turned that curiosity into a popular Facebook segment.
And find out what newsroom tool WTLV uses to keep up with what users care about.
Click here to find all the answers to WTLV’s Facebook success in this week’s Social Scorecard.
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