An article about a little girl found in a glass, cast-iron casket preserved from the 1870s on Fox-owned KTVU San Francisco drove massive Facebook traffic across it and all of the Fox Television Stations group. It was the highest Instant Article performance the Fox Television Stations group ever had for a story on Facebook. Fox […]
An article about a little girl found in a glass, cast-iron casket preserved from the 1870s on Fox-owned KTVU San Francisco drove massive Facebook traffic across it and all of the Fox Television Stations group.
It was the highest Instant Article performance the Fox Television Stations group ever had for a story on Facebook.
Fox Television Stations performance on Facebook:
- Overall reach on Facebook was well over 16.3 million
- Overall Instant Articles views was over 1.1 million
- Average time spent on the articles was more than 2:30
- In nearly every case, more than 25% of users completed the entire story. (In SF nearly 80% completed entire story)
A construction crew found the sealed casket. Inside was a little girl with long blonde hair, wearing a long white lace dress.
Through the use of DNA, the girl’s identity was revealed and a living relative has been tracked down.
Click here to see the article on KTVU’s website.
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