My blog post about the experiences I encountered calling every creative services director in the country garnered quite a few comments. Doug wrote a tongue-in-cheek comment about his answering machine calling your answering machine. But most of the public comments left on the site were more serious. …it is also just about as impossible to […]
My blog post about the experiences I encountered calling every creative services director in the country garnered quite a few comments.
Doug wrote a tongue-in-cheek comment about his answering machine calling your answering machine. But most of the public comments left on the site were more serious.
…it is also just about as impossible to find an email address and I’d say it’s totally impossible to find the names of most of the top personnel at a station on a Website.
I had the exact same experience when calling a number of affiliates….
No phone number, e-mail or contact whatsoever. Don’t these guys WANT prospective advertisers to call them?
Many others sent me private messages like this one.
Great article about you’re calling around the country. My complaint is that many stations don’t have a receptionist at all and you’re a slave to their automated system.
First, I want to explain that I am calling every creative services director in the country to introduce myself. If I haven’t called you yet, I will. Do the math, 200-plus markets, 4 major network affiliates in each, looking up the web site, tracking down the number, etc.—that’s time-consuming, but I think it’s important. But you don’t have to wait for me to call, you can reach out to me by e-mail or cell phone at [email protected] (it goes to my personal e-mail at [email protected]) or 817-578-6324.
I think everyone who works at your company is a potential recruiter, an ambassador, someone just by virtue of working for your company, is a representative of your values, tenets, and products. Wherever they go, whoever they touch, in person, via e-mail or phone, they have an opportunity to make an impression about your company that’s positive, or otherwise. I think this is especially true when dealing with the public, with viewers, in the television business. Every television station employee has the potential to recruit a viewer with every interaction.
When I was the CSD at local TV stations, the receptionists usually sent any callers that didn’t fit into any definite category to me, because they knew I would talk to them or return their call. I once spent 15 minutes explaining to a nice old lady why I Love Lucy wasn’t on the air any more.
So be an ambassador for your station and give me a call or shoot me an e-mail if you have a story and tell me how I can help tell it.
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