Everybody wants their advertising to promise benefits. Everyone would like their ads to provide a solution. Everybody wants their ads to quench a thirst. This billboard delivers it all in gallons, about 26 gallons a day actually. It’s the first billboard to create drinking water out of thin air. http://www.youtube.com/watch?v=FWwii1dX4v8 Wall Street is bullish on outdoor […]
Everybody wants their advertising to promise benefits. Everyone would like their ads to provide a solution. Everybody wants their ads to quench a thirst.
This billboard delivers it all in gallons, about 26 gallons a day actually.
It’s the first billboard to create drinking water out of thin air.
http://www.youtube.com/watch?v=FWwii1dX4v8
Wall Street is bullish on outdoor advertising. Here’s how it responded to CBS Outdoor Americas’ initial public offering last Friday.
CBS Outdoor CEO Jeremy Male told The Wall Street Journal: “Most other media’s audiences are declining or fragmenting. What we can say about our audience is that it keeps growing.”
One of the growing trends in outdoor advertising is the digital billboard. Here’s how WPVI, the ABC O&O in Philadelphia is using them.
Got a creative outdoor ad you’d like to share? Tell me about it.
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