In Rockford, Ill., it’s a high school quiz show. In San Francisco, it’s a news show about covering the news. In Dayton, Ohio, it’s reality TV about teens. Lots of TV stations produce local programing. Although most of the shows are news oriented, a few stations have ventured into lifestyle entertainment. Like WDIV, the NBC […]
In Rockford, Ill., it’s a high school quiz show.
In San Francisco, it’s a news show about covering the news.
In Dayton, Ohio, it’s reality TV about teens.
Lots of TV stations produce local programing. Although most of the shows are news oriented, a few stations have ventured into lifestyle entertainment.
Like WDIV, the NBC affiliate in Detroit owned by Graham Media.
WDIV has been airing Live in the D, an hour-long, live, lifestyle-oriented morning show, every day for the past two years.
And the station says it’s successful from a financial and branding point of view, even though it may not be a ratings winner, yet.
“At 11, it was typically in third place,” says Marla Drutz, WDIV’s general manager. Last week, the show began airing at 10 a.m. with new hosts.
“It needed a time period that had a stronger lead-in.”
https://www.youtube.com/watch?v=DRmMcuKudSo&index=4&list=PLavtj9IreLqKA0cd4CwwChHN-SNghaXXO
Moving Live in the D to 10 means that WDIV will be airing live programming from 4 in the morning until 12:30 p.m..
“There’s so many positive things happening in the Detroit area right now,” says Drutz, “economic growth, new businesses, people moving into the community, extraordinary changes are taking place. This program affords us the opportunity to focus in on the positive things happening in the community.”
Drutz says Live in the D fulfills the station’s need to control its own destiny. “If you look at shows in syndication, it’s really hard to circle a program in the last five years that you consider to be a hit.”
Drutz is up front about the show providing seamless showcasing opportunities for advertisers. “There are going to be places in the program where there is going to be advertiser supported content, and we will make sure viewers know when that’s taking place.”
But to Drutz, the most important reason to do the show is that viewers can “sit down with a cup of coffee and hear about positive things happening in the community.
“It makes you feel kind of inspired about where you’re living.”
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