Collin Gaston

When a deadly tornado touched down in Birmingham, Ala., during the late news, WBRC’s coverage led the market in household viewers. Station management says strong First Alert branding and an all-hands approach made the difference.

Three Gray Broadcasting TV stations in Alabama and Georgia collaborated on a 12-minute video to show what their stations did before, during and after the tornadoes on March 3. Collin Gaston, WBRC’s general manager, said it’s “a compelling story for Washington on how to handle broadcasters going forward, that there’s good value in local TV and they should be on our side.”