Cory McRae

When Cory McRae, creative services director at WXII, Hearst’s NBC affiliate in Winston-Salem, N.C., sat down to write the script celebrating the station’s 70^th anniversary, he had one person in mind. Chris Paul “is an NBA star and a local hero.”

“We write, perform and record our own songs,” says Cory McRae, the creative services director for WXII. “What more do you want from your creative team?”