Consistent branding that resonated with viewers, effective synergy between broadcast and digital and a simple, free marketing tool helped WDIV have a 2020 to remember.
Gray’s WTVY Dothan, Ala., a found creative solutions to produce some Happy Holidays promos while also practicing social distancing to keep employees safe.
Chris Daniels, chief reporter at KING Seattle, has been captured on camera at least 32 times drinking with local and state politicians. “I just don’t want to do politics the way it has been done in the past.”
I like to write about interesting developments at local TV stations in news, marketing, or sales. And I contend that something interesting happens at every local TV station every day. Especially these days.
Meredith Broadcasting announced a new initiative called the Meredith Creative Group that will take over the marketing and creative services of its 17 TV stations across the country.