WDIV’s Evening, Late News Top-Rated In 2020
January 25th, 2021 by Paul GreeleyConsistent branding that resonated with viewers, effective synergy between broadcast and digital and a simple, free marketing tool helped WDIV have a 2020 to remember.
Happy Holidays Promos, Despite The Pandemic
December 8th, 2020 by Paul GreeleyGray’s WTVY Dothan, Ala., a found creative solutions to produce some Happy Holidays promos while also practicing social distancing to keep employees safe.
KING Reporter Raises A Glass, And Questions, With Politicians
October 30th, 2020 by Paul GreeleyChris Daniels, chief reporter at KING Seattle, has been captured on camera at least 32 times drinking with local and state politicians. “I just don’t want to do politics the way it has been done in the past.”
Tell Me, What’s News At Your TV Station
October 23rd, 2020 by Paul GreeleyI like to write about interesting developments at local TV stations in news, marketing, or sales. And I contend that something interesting happens at every local TV station every day. Especially these days.
Meredith To Hub Marketing For Its TV Stations
September 29th, 2020 by Paul GreeleyMeredith Broadcasting announced a new initiative called the Meredith Creative Group that will take over the marketing and creative services of its 17 TV stations across the country.