Marketing During Covid At Pittsburgh’s KDKA
August 26th, 2020 by Paul Greeley“So you thought digital changed the marketing rules? I’d like to introduce you to March 2020,” wrote Tina Veon, creative services director at KDKA, the CBS O&O in Pittsburgh. “Not only did our world change, so did how we effectively market our television stations. And, what’s even more fun, we got to reinvent our marketing plans … weekly.”
B. J. Finnell Gets Top Marketing Spot At WTIC-WCCT
July 30th, 2018 by Paul Greeley“I want to combine my skills as a journalist with my marketing experience to help a TV station where I know just about everybody. I can’t wait to get started,” says the new Director of Brand and Creative Development for the Fox and CW affiliates in Hartford-New Haven, Conn.