The Sweet Spot For Higher TV News Ratings
January 24th, 2022 by Paul GreeleyTaking a page from the network news, local TV stations can create a sense of immediacy and urgency right at the beginning of the newscast. “That’s the secret sauce,” says Greg Derkowski, a veteran trainer.
How To Craft News Topicals That Retain Viewers
June 29th, 2018 by Paul GreeleyPromaxBDA Station Summit Focusing On ‘Essentials’
June 4th, 2018 by Paul GreeleyBrand Connections