Gray’s NBC affiliate in Fargo is supporting a message of unity by the Fargo Police Department.“Stations shouldn’t be afraid to partner with the men and women who keep us safe and put their lives on the line every day in order to bring the community together to do something that is meaningful for the community,” said Ike Walker, KVLY’s news director.
Gray’s NBC affiliate has made a conscious effort to drive its Facebook users back to its TV newscasts. The station was No. 2 in the news ratings and now it’s in first place, and attributes that turnaround to Facebook. “Facebook is fishing where the fish are,” says KVLY’s news director.