Most people who work in local TV marketing come to the position by happenstance. A new program at the NBC/Telemundo owned stations fast tracks candidates with the right stuff to step right into a position at their stations. “We really should be growing our own,” said Dianne Hannes, creative services director at WMAQ, NBC’s Chicago O&O.
WCIA, the CBS affiliate in Champaign, Illinois, has been able to digitize 1580 hours of old news stories from their news archives. From that footage, the station has created a segment called, From the Vault, which airs on WCIA’s newscasts and its afternoon lifestyle show, CI Living.
WJXT, Graham Media’s independent station in Jacksonville, Fla., hopes a series of special reports and podcasts will generate new leads. The television special reports are about 3 minutes, and the podcasts, more in-depth, run about 22 minutes.
In Cincinnati, WLWT, the Hearst NBC affiliate, polls its viewers and Facebook users for their favorites, then sends a news team out to try it out. “We’ve done 3 so far, with a combined 100,000+ views,” said Pete Salkowski, WLWT’s creative services director.
How often do we read about teachers using their own money to buy supplies for their students because of cash-strapped school systems? This is a great example of how TV station news operations can, and do, hold community leaders accountable.
WISC wanted Devlin Design Group to consider the future of news broadcasting when it came to designing the station’s new set. The design needed to showcase technology, increase production values, spotlight talent, and reflect the vibrant Madison, Wisconsin capitol city community.
WAPT in Jackson, Miss., promises in a new promo that its news coverage is exciting, urgent and unique. “The goal of all our promo campaigns is to help our viewers understand exactly what that looks like,” said Brett Kenyon, WAPT’s creative services director.
WGAL, Hearst’s NBC affiliate in Lancaster, Pa., is partnering with nearby Millersville University to preserve and digitize 30 years of the station’s news footage from 1949 through 1979. “When I first saw a portion of the archive in WGAL’s basement, I knew they had an unmatched treasure of historically significant material,” said Dr. Daniel Wubah, Millersville University’s president.
NewsNet is a new 24/7 news channel delivering national and international news, weather and sports headlines. And viewers are liking it. “NewsNet is unbiased news, period. I have yet to see a story with any slant or opinions, just straight facts. Basically, it’s news how news is supposed to be. I highly recommend these guys,” wrote one viewer.
Creating History will feature six individuals and how they are leaving their mark on the world through compassion for others.