TVNewsCheck is sharing installments of “How To,” our original video series that solicits innovative, practical and actionable advice from TV experts in news, technology, sales and marketing. TV creatives, put your thinking caps on and tell us what topics you’d like to see explained.
Usually, TV stations in the same market are fiercely competitive. But occasionally, they can come together and act as one when the need is great. “It was the first time the local stations have come together to help a single cause,” says Don Davis, the GM of KOSA, Gray’s CBS affiliate in Odessa, Texas.
As Louisiana moves closer to legalizing online sports betting, WBRZ, Manship’s ABC affiliate in Baton Rouge, is betting heavily that programs dedicated to those who gamble on sports is the next step for the online sports betting industry to transition from advertising on local TV to programming there.
New jobs posted to TVNewsCheck’s Media Job Center this week include openings for a multimedia sales account exec, a news producer, a general manager, a national sales manager, a broadcast technology manager, a senior account exec and a digital sales director.
During its months-long investigation, the TMJ4 I-Team regularly reported on Wisconsin’s overly complicated and neglected unemployment system, which collapsed under the pressure of the pandemic. It helped 83 people collect nearly $400,000 in unemployment back pay.
TVNewsCheck announces the launch of Marketing Monday, a free weekly newsletter that features the best of Market Share and other marketing articles, delivered to your email inbox every Monday.
For the past 23 years, WPTV’s Chief Meteorologist Steve Weagle spends 5 days on a bike riding down coast of Florida to raise awareness for hurricane preparedness and funds for the American Red Cross. This year’s ride was virtual and featured live looks from different locations around the community.
WTVO in Rockford, Ill., just completed the seventh season of its high school quiz show, Bergstrom Stateline Quiz Bowl. The station has aired 230 episodes so far. “It has been just hugely successful,” says David Rydell, chairman of the Bergstrom Manufacturing company, the show’s title sponsor.
DeVille, an LSU grad, won’t have to move, or become familiar with the market as Shreveport is her hometown. “The best thing is that I get to do this in my hometown where I am close to my family,” says DeVille.
New jobs posted to the TVNewsCheck’s Media Job Center include openings for meteorologists, news director, an executive news producer and an engineering director.