Some TV stations are helping their local advertisers with deeply discounted or free — yes, I said free — advertising to keep their clients top of mind in their market.
Erik Candiani, marketing director for Gray’s NBC affiliate, said this spot took the entire team to put together, running from one side of the DMA to the other, coming together to shoot 30 people. “This is the kind of message everyone needs right now,” said Candiani.
“I can think of no greater use or public service of a station’s promotion inventory than bringing helpful content to our community during this critical time,” said Scott Brady, WDRB’s VP of creative services.
“In less than a calendar year, we’ve had more than a dozen tornadoes in May, a mass shooting in August and a worldwide pandemic in March,” said Jason Doyle, the creative services director at WDTN, Nexstar’s NBC affiliate in Dayton, Ohio.
“We recognize that part of our role as a locally owned and operated television station is to support and help neighbors and businesses in need,” said Joel Davis, WRAL-TV’s general manager.
While initially it was big news—how could news people do the news from home?–the idea has become old hat, second nature, as staff have gotten used to having pets climb on their keyboards or kids eating crackers interrupt their reports. I want to share your story about how you and your station are covering the news from home remotely. Send me your examples, your stories, your thoughts. Contact me, phone and email at the top of the column.
WHRO Public Media is owned by 21 southeastern Virginia school divisions and works with highly-qualified educators to develop award-winning courses. Each course has the entire year of course content available for free.
KSHB, Scripps NBC affiliate in Kansas City, is seeing and sharing the stories of people helping each other through the coronavirus. It’s part of a campaign called We See You, that recognizes and honors those who are making contributions to others.
The Governor’s Statewide Town Hall airs on WSB (ABC), WGCL (CBS), Georgia Public Broadcasting (GPB), WXIA (NBC), WAGA (Fox) and WUGV (Univision).
A Milwaukee woman got a latenight idea, started a Facebook group, and a plan was hatched. “This is the ability for us to do something just to lift spirits,” said Julia Westphal.