Kris Ellison-Baete

Two Gray Television stations in different markets were able to share a promo that works for both. “There is no need to reinvent the wheel,” says one station GM.    

WAVE, Grays’ NBC affiliate in Louisville, Kentucky’s first television station, brought back the station’s original logo to demonstrate a new direction for the station. Reminding viewers of your history through the years leaves them with a sense of permanence. Not a bad thing for any business.

A new spot by WAVE Louisville, Ky., is taking its advertising message up a notch with a 60-second commercial that sells its services with sizzle. The spot not only promotes its creative production and reach to potential advertisers, it also acts a news image spot that sells its news ratings performances as well.

Working from home for local TV marketers is the new normal, as they say. So let’s have some fun with it. Show me your home studio, desk, set-up, edit station, wherever it is that you’re calling your work station at home. Write a few lines about it and then send the videos (links to YouTube or Vimeo works great) or pictures to me.

I wanted to know how a TV station’s creative services/marketing department could function when each member of its staff had to work from home. I know this is how things work now, but I couldn’t imagine how it is accomplished. So I reached out to a couple of station marketing directors to hear how they were managing working from home. In addition, I asked each if they would allow their staff to pen a few lines about their experiences working from home.