KWWL

This is what you get when you ask the sports guy to come in to cover a blizzard in the morning show.

Their broadcast area was heavily damaged by an Aug. 10 derecho with 140-mph winds that lasted for 45 minutes.  There is extensive damage to cities, homes and agriculture stretching from the center of the state and east into Illinois. A 40-mile-wide path of destruction is so severe it can be seen from satellite images.

KWWL, Quincy Media’s NBC-CW -affiliate in Waterloo, Iowa (DMA 90), is airing a live, half-hour special on the coronavirus situation. The special, Coronaviris: Facts. Not Fear, airs tonight at 6:30.

Growing Forward: The Future of Farming In Iowa examined the impact of the trade war, the stresses of the business and the changing technology, as well as the issue of what happens to the family farm if nobody’s left to work it.

When KWWL realized its market had a racial disparity problem, it addressed it head on. “We were greatly disturbed by this ranking and wanted to do something about it,” said Mike Cunningham, the Quincy Media NBC affiliate’s marketing director. Viewers were impressed. “We are blessed to have the caliber of journalists we do in our market,” said one.