Grateful Dead, Jimi Hendrix, Led Zeppelin Jamming On Fox Sports
August 23rd, 2021 by Paul GreeleyFox Sports’ use of jam band music during some Major League Baseball games has fans — and some band members — lighting up social media. “It kind of became a thing,” says Joe Carpenter, the lead audio mixer for Fox Sports.
WRAL’s Podcast Re-Examines Murder Of Michael Jordan’s Father
August 16th, 2021 by Paul GreeleyWRAL Raleigh, N.C., has released a new podcast that re-examines the murder of James Jordan, father of basketball star Michael Jordan. “The intimacy of audio allows us to take listeners deeply into the lives of all the central characters in this real life tragedy,” says Shelly Leslie, head of streaming and podcasting for the station’s owner Capitol Broadcasting.
Local TV Discovers The Benefits Of QR Codes
August 9th, 2021 by Paul GreeleyQR codes became mainstream during the pandemic when restaurants began using the bar codes to allow diners touchless to menus. Now TV stations are finding that QR codes can be used to drive website traffic and app downloads. Their functionality “crosses sales and news,” says Mitchell West, regional director at Nexstar.
New ‘NewsNation’ Ad Campaign Pledges ‘News For All America’
August 2nd, 2021 by Paul GreeleyNewsNation, Nexstar Media’s nascent cable network, is set to launch a new promotional campaign across the country in September. “What you hear and see in this campaign is very much a decidedly different tone of voice,” says Jonathan Killian, NewsNation’s VP of creative marketing and brand communication.
WRAL Wows Employees Back During ‘Week Of Welcome’
July 19th, 2021 by Paul GreeleyWRAL, Capitol Broadcasting’s NBC affiliate in Raleigh, N.C., welcomed back returning employees and thanked those who never left, with a week-long celebration last week, Week of Welcome or WOW.
KTNV Turns To Stephen Arnold Music To Raise Goosebumps
July 12th, 2021 by Paul GreeleyKTNV in Las Vegas collaborated with Stephen Arnold Music to create a custom music image campaign with a message of hope and inclusiveness for post-pandemic audiences.
A Guide To Media Buying For Local TV CSDs
June 28th, 2021 by Paul GreeleyMost local TV marketing executives have few media advertising choices to reach news consumers to convince them to watch newscasts on their stations. A former station CSD turned media buyer gives her insights into what’s new, what’s changing and what her top recommendations are for local TV stations when it comes to paid media.
New Job Posted To TVNewsCheck
June 21st, 2021 by Paul GreeleyThe most recent job posted to TVNewsCheck’s Media Job Center is for a vice president and general manager in the Livability-ranked No. 1 small-to-mid-size city in the country.
KTNV’s 65th Anniversary Special Reels Off Las Vegas History
June 21st, 2021 by Paul GreeleyKTNV, the Scripps-owned ABC affiliate, produced an hour-long special for its 65th anniversary of broadcasting that’s uniquely Las Vegas. It follows the Sin City’s history of colorful characters, Hollywood celebrities and mobsters through the boom times and the busts, from Elvis and the Rat Pack in the 50s to today. The one constant? The principles of journalism “haven’t changed throughout the decades,” says Emily Atuna, KTNV’s executive producer.
WBRZ Sees A Sure Thing In Sports Betting Programming
June 14th, 2021 by Paul GreeleyAs Louisiana moves closer to legalizing online sports betting, WBRZ, Manship’s ABC affiliate in Baton Rouge, is betting heavily that programs dedicated to those who gamble on sports is the next step for the online sports betting industry to transition from advertising on local TV to programming there.