The Weather Channel’s New Branding Campaign Finds Joy Outside
January 8th, 2021 by Paul GreeleyThe Weather Channel is airing a quieter new brand campaign with no mentions of accuracy, no boasts about power of Doppler radar and no shots of weathercasters being blown over by howling winds.
Major News Groups On Tap For TVNewsCheck’s OTT News Summit
May 13th, 2019 by Paul GreeleyThe event is the first of its kind devoted to exploring every part of the OTT value chain for news organizations from content/programming to back end technology and monetization.