John Baldwin, WBAL’s Veteran CSD, Reflects On Retiring
October 4th, 2023 by Paul GreeleyI caught up with John Baldwin and asked what words he might impart to the local TV promotion community. “Writing is the most important part of it,” he says. “Be creative and put it down on paper and then step back and look at it and think, does this sell the aspects that you were hoping to sell to the viewer. If the answer is yes, then go for it.”